The fourth season of Amul Voice of India's musical talent show on Star Plus will see the kids' mothers joining them on the show. Aptly titled Amul Voice of India -- Mummy Ke Superstars, the show kicked off on Saturday [every Saturday and Sunday at 9pm].
They have also called for giving cash to the poor, so that demand is generated in the economy.
The executives of Anand, Gujarat-based Amul, the country's largest dairy products maker, said that there is enough untapped market to make it a mission possible
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.
Why Danone, Philips, and to an extent Nestl and P&G remain under stress in India is a subject perhaps worthy of a business school case study, says Shailesh Dobhal.
The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
Higher prices are burdening household budgets and threatening the margins of leading manufacturers.
The 55-year-old executive takes over on August 1.
Hemant Shivsaran lists the number of projects the Modi government has announced since August to woo Gujarat voters.
Titan will become the latest Indian brand to ride on the back of the global e-retail major
Vice President M Hamid Ansari and Prime Minister Manmohan Singh on Sunday condoled the death of Verghese Kurien, the founder of Gujarat Cooperative Milk Marketing Federation.
All sorts of box office figures have been thrown around, so we decided to investigate the matter.
'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.'
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Recently, the company has released videos on Maggi.
One thousand and five hundred diamond polishing units of Surat had got together to challenge the monopoly of multinationals by sourcing rough diamonds straight from miners.
'While dairy farmers are suffering from low prices, consumers are paying a high price for milk.'
India's first Grand Prix this weekend could be the breakthrough that changes the way the country's businesses look at Formula One, according to Sauber chief executive Monisha Kaltenborn.
In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
Amul has cashed in on an incident from the protagonist's life for promotions.
Nearly 40% of the annual sales happen during April to June.
Milk booths by Amul and Mother Dairy, a Kumbh phone by Reliance Jio, Dabur's toothpaste dispensers are among the many initiatives by brands steadying for a stint on haloed ground.
But how often has a brand mascot been able to single-handedly define the entire brand value proposition? And also help create a separate identity for the brand?
Runaway food prices are here to stay and taming that will need far greater structural changes than temporary clampdowns on hoarding and exports.
Shaan talks about his role as host for the reality music show, Amul Star Voice Of India.
Even as conflicts between rival brands increase in India, industry experts find the trend encouraging.
Even two weeks after 19-year old singer, Ishmeet Singh passed away, his friends cannot get over the talented Amul Star Voice of India winner. Shweta Subramanaim, an Indian Canadian playback singer, who made an appearance in Voice of India, knew Ishmeet closely before he drowned in the Maldives. She re-lives Ishmeet's memory.
The result was as expected -- India beat Bangladesh and sealed its place in the semi-finals... So why was Virat Kohli spotted in Mumbai?
While rising food inflation is a matter of grave concern for a significant chunk of the population and for policy makers as well, it marks a turnaround in the fortunes of the farmer, reports Sanjeeb Mukherjee.
The former Bigg Boss housemate is ready to enter your homes again.
If your favourite singer on television's popular reality shows did not win the title, here's another chance for you to make them winners. Star Plus' Jo Jeeta Wohi Super Star is a new reality show, starting April 11.
Health drinks such as Ribena, Lucozade and X-35 Body fuel may soon become the household names, as PepsiCo, Coca-Cola, Amul and GlaxoSmithkline are planning to introduce these drinks.
However, the two ads in question were cleared by the Advertising Standards Council of India, the self-regulatory body of the advertising industry.
Remembering Verghese Kurien, a visionary who singlehandedly built world's biggest agricultural development programme.
Three leading general entertainment channels - Star India, Zee TV and Sony Entertainment Television - together may lose Rs 11 crore (Rs 110 million) from the underwear ads, which will soon be off air.
Operations of several top companies, located in central and south Gujarat, continued to be affected on Friday with torrential rains lashing several parts of Gujarat for close to a week.
